Just saw this opinion piece in today’s NYTimes. I am a huge Bittman fan, and I know that he will say things to provoke thought and discussion, something he is able do from his high-profile perch.
When I first heard of Beyoncé’s deal with Pepsi, I agreed with Bittman that she has a responsibility to her fans to refuse certain types of promotional involvement. But as I thought about it further, I came to think that Beyonce has no such responsibility as a celebrity.
As I put it in my comment on the article, “Why should we expect high-wattage celebrities to do what our government won’t? Pepsi has an obligation to make money for its investors, and Beyoncé has an empire to run. While I wish she had said no to this deal, she had every right to say yes. Regulation of food marketing is the only thing that will make a difference, but the political will is just not there.”